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Changing audience demands a change in story and style.

They also bring in a shift in the ways the movies are marketed and distributed. Jayachandran track the return of the box office and the new market place called internet..

With more than Rs 60 crore in collection, from a single multiplex in Thiruvananthapuram.When veteran producer Mukesh R Mehta and fresher C V Sarathi joined to form the E for Entertainment banner, it paved the way for debutant directors to strike gold.The production house made six movies in three years and most of them went on to become super hits.Rajeev Ravi’s were produced and distributed by E for Entertainment.But stars should also have a say in filmmaking,” he added.

Venu Kunnappally is busy with plans for the most expensive film ever made in Malayalam.

He had done extensive studies before agreeing to produce R S Vimal’s .

The Prithviraj-starrer is expected to cost Rs 45 crore.

The production house is working on two more movies by newcomers, John Paul George and Jayakrishnan.

There are more freshers waiting to prove themselves.

Production houses such as E for Entertainment have brought in the much-needed professionalism to the industry.