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"South Africa is disadvantaged when it comes to internet penetration and high-speed broadband access, which has held back growth and market volume," he says.

South Africa has over 1 000 dating sites So you might be surprised to learn that there are more than 1 000 straight and gay sites operating in South Africa with names like e and operates a number of custom-branded platforms such as Fair Lady Flirt or Cosmopolitan Dating, puts their active users at around one million.

In hindsight, surfyogi might have thrown in a few more "sensitive" photos, pictures of her playing games with cute children or engaging with animals and nature, all firm favourites on the online dating circuit.Of course, creating the persona and making a checklist of the ideal man was the fun part.What happened next was more difficult: giving a stranger – in my case it was Dating Buzz – permission to launch your personal thoughts and romantic wishes into cyberspace for any site member and their friends to scrutinise with glee or malice.It's akin to someone posting excerpts of your diary on Facebook only to hope you at least get some "likes". The South African online dating industry is much smaller than its international counterparts. Most sites operate on a "freemium" basis, making it free for members to sign up and browse profiles until they want to contact and message someone, in which case a paid subscription comes into play.This varies between R80 and R150 a month depending on how many months you commit to.

It's not as much as the R2 390 that the average online dater spends in the United States every year, but then our numbers don't compare with Europe and the US, where online dating is the norm rather than the exception.

According to Statistic Brain, research provider to publications such as the , a company that provides the technology to over 11 000 dating sites worldwide, says the industry estimates for South Africa sit at about R90-million, in comparison with R2.5-billion for the United Kingdom and R11.1-billion for the US.

Pitt puts our low numbers down to access, not interest or cost.

' I have to confess, I absolutely love my life. " It's not often you get to quote your online dating profile's personal "narrative".

And why wouldn't I I live in this beautiful city where I get to go for morning walks on the mountain, surf in Muizenberg (when the Cape Doctor isn't making house calls) or just relax in some postcard- perfect spot and read. That's the part where you get 20 to 2 000 words to "sell" yourself, or at least the SABS-approved version you want to put forward.

"The way I see it, Cape Town is a blessing and a curse because you don't need anyone to make you feel alive, happy or fulfilled. It really is an exercise in sales, where miscalculating your value or the market's interest could cost you in receding hairlines and awkward dates.