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Doing otherwise, the study explains, ‘might be coded as bragging, which is associated with negative social consequences and reduced liking.’ But as well as finding that we’re less attracted to idealized online versions of people, the study also found that ‘warrantability’ is important. ‘s Gemma Oaten – are the faces of The Wait campaign and Tinder has created bespoke profiles for each of them.Transparency online ‘increases viewers’ beliefs that a person presented in a profile corresponds with the person creating the profile,’ explains the study. If a user swipes right on any of these profiles during two weeks in December 2015 a message will flash up that reads: ‘If only it was that easy for those in need of a life-saving organ to find a match.’ The campaign aims to get more young people on the NHS Organ Donor Register.

Just another way of matching up with someone based on your interests. Admittedly, this was probably down to everyone thinking his tinder profile was fake. So if a Hollywood A-lister can’t even get it right, how on earth are we meant to create the perfect Tinder profile (right-swipeable obvs) to lure in our soul mate?Tinder then finds you potential matches near you (you can narrow it down by searching by age and distance) and if they take your fancy, you swipe right to ‘like’ them. According to a new study by the University of Iowa, the secret to success on dating apps comes down to making sure that your profile pictures aren’t all too pristine.The study found that profiles with a high level of ‘selective self-presentation’ (ie perfectly posed, highly filtered images) were deemed less socially attractive and less trustworthy than those with a low level of self-presentation.Simply put, the more natural your photos, the more attractive you are.To find these results, researchers created profiles which combined ‘selective self-presentation’ (i.e.

making yourself look as good as possible in photos) and ‘warranting’ (providing Googleable details about yourself which would be hard to manipulate).Participants were then asked to rate profiles on qualities such as trust and social attraction, as well as outcomes such as whether they’d like to meet up and date them. Put up photos which represent you how you really look (not photos from travelling circa 2005, then) and include links to your social media accounts so that potential dates can do their background research.The study concluded that ‘users generally appreciate flattering information but are less attracted to others who display an exclusively positive persona.’ Put simply, you’re better off presenting your actual self rather than your idealised self if you want to attract a date. Then all you need to do is sit back and watch the matches flood in… You New research shows that there are 50 million active users on Tinder, who check their accounts 11 times per day and spend an average of 90 minutes per day on the app. Thought that guy you swiped left for bore an uncanny resemblance to *insert dream celebrity date name here*? If you’re happily coupled up, you’ve probably helped your single girlfriends swipe through the reams of desirable – and not so desirable – potential dates.Well, it just might have been your A-List beloved – particularly if his or her name sat next to a little blue tick – because Tinder has introduced verified profiles for “notable public figures, celebrities and athletes”, much like Twitter and Facebook.